THE TEAM

Edward Rush, known professionally as Coach E, is a seasoned fitness professional, entrepreneur, and the founder of re-Creation Fitness + Recovery.

A former competitive powerlifter, martial artist, and amateur boxer, Coach E brings over a decade of hands-on coaching experience to his work. He earned his CrossFit certification more than ten years ago and went on to own and operate CrossFit IFS in Flatiron for four years. He is also a certified USA Boxing coach.

Throughout his career, Coach E has trained a diverse range of high-profile clients, including actor Jennifer Esposito, celebrity chef Sarma Melngailis of Bad Vegan fame, CBS and 60 Minutes correspondent Bill Whitaker, and fitness star Melissa Alcantara (Fit Gurl Mel).

Born from both professional expertise and personal commitment, Coach E founded re-Creation Fitness + Recovery in Harlem, where he lives and trains. His vision was shaped by a deep understanding of the community’s needs and a belief that elite-level training should be accessible, intentional, and rooted in long-term wellness.

Coach E’s approach goes beyond workouts. He emphasizes functional movement, sustainable strength, and recovery as essential components of performance. Through a combination of indoor and outdoor training experiences, lifestyle education, and recovery services, he empowers clients to train smarter, recover better, and live stronger.